President of Respond2 to Speak in AMA Web Conference on Utilizing Web 2.0 in Marketing

PORTLAND, Ore., Sep 08, 2008 (BUSINESS WIRE) -- On September 9, 2008, President of Respond2 San Francisco, Chris Peterson, will be speaking in "Conversational Marketing: Interrupt Less and Interact More," a web conference focusing on the importance of utilizing web 2.0 technologies in marketing. The web seminar, or "webinar," will also be hosted by the American Marketing Association and will also feature Eric Vidal, of Cisco WebEx eMarketing Consulting.
 

The purpose of the webinar is to explore the impact, effects, and possible uses of web 2.0 technologies in the field of marketing. With the advent of web 2.0 technologies, such as wikis, blogs, and social networking sites, consumers have adopted new means of gaining and dispersing information about services, companies, and products. This affects the world of marketing in that these social web platforms have allowed consumers to bypass traditional means of information that had previously been controlled by marketers.

"Instead of trying to fight against social platform sites and changing technology, marketers need to find ways of making these web technologies work for them," says Peterson. "Marketers who do leverage web 2.0 technologies will definitely come out ahead."

The webinar will take place Tuesday, September 9, 2008 at 10:00 am PDT. Those interested can register online at: http://www.webex.com/web-seminars/view_event/964203458.

About R2C Group

R2C Group, Inc., a full-service response-driven advertising agency based in Portland, Oregon, combines the talents and resources of creative agency Respond2 and media buying agency Cmedia and Marketing & Media Services (MMSI). R2C Group, ranked amongst the top 20 independently-owned agencies in the country (Advertising Age, May 2008), offers clients unparalleled direct marketing expertise through its offices in Portland, San Francisco, Philadelphia and Providence, RI, including two full television production and edit facilities, state-of-the-art web design and management facilities, and a newly updated broadcast duplication facility.

More information about R2C Group is available at www.R2CGroup.com.

SOURCE: R2C Group, Inc.